Research Lab

Welcome to the Health Communication and Digital Innovation Research Group at Clemson University. Our research focuses on how media messaging and persuasive technologies influence human behavior, particularly in health contexts.


Faculty Collaborators

CJ Calabrese, PhD

CJ Calabrese, PhD

Faculty Collaborator

Clemson University

Dr. Calabrese is the Director of the Health Communication and Digital Innovation Research Group. He is an Assistant ...

Erin Ash, PhD

Erin Ash, PhD

Faculty Collaborator

Clemson University

Dr. Ash’s research focuses on the role of media in public perceptions of social issues, as well as examining attitude...

Ashley Hedrick McKenzie, PhD

Ashley Hedrick McKenzie, PhD

Faculty Collaborator

Clemson University

Dr. McKenzie’s research explores the relationship between attitudes and beliefs, such as stigma, gender role ideologi...

Camille Saucier, PhD

Camille Saucier, PhD

Faculty Collaborator

Clemson University

Dr. Saucier’s research broadly focuses on media psychology, message processing, and media effects. Her work emphasize...

Master’s Students

Kamila Eshalieva

Kamila Eshalieva

Masters Student

Clemson University

Kamila’s research interests focus on addressing gender-based violence.

Kylie Friday

Kylie Friday

Masters Student

Clemson University

Kylie is primarily interested in examining strategies to address medical mistrust.

External Collaborators

Jayveeritz Bautista, PhD

Jayveeritz Bautista, PhD

External Collaborator

University of California, Irvine

Dr. Bautista’s research focuses on investigating the health effects of exposure to toxic air pollutants.

Yoo Jung (Erika) Oh, PhD

Yoo Jung (Erika) Oh, PhD

External Collaborator

Michigan State University

Dr. Oh specializes in artificial intelligence (AI) dialogue systems, commonly referred to as AI chatbots. Publicatio...

Muhammad Ehab Rasul, PhD

Muhammad Ehab Rasul, PhD

External Collaborator

National University of Singapore

Dr. Rasul’s research lies at the intersection of digital and new media, political communication, mis/disinformation, ...

Haoning Xue, PhD

Haoning Xue, PhD

External Collaborator

University of Utah

Dr. Xue leverages computational and experimental approaches to understand how people seek, process, and evaluate info...

Xudong Yu, PhD

Xudong Yu, PhD

External Collaborator

University of North Dakota

Dr. Yu’s research delves into the influence of new technologies on democracies, employing both experimental and compu...

Jingwen Zhang, PhD

Jingwen Zhang, PhD

External Collaborator

University of California, Davis

Dr. Zhang’s research focuses on understanding, designing, and testing emerging persuasive technologies in shaping pub...


Alumni

Emma G. Cox

Emma G. Cox

External Collaborator

Cornell University

Emma is a PhD student at Cornell University focusing on media effects, persuasion, and health communication. Publica...